News sites publish the most content on the Hungarian web. In the analysed period every four out of five contents was published by a news type site. We distinguished four different types of news sites, based on their focus. The first two performed rather similarly, these were the ’National news sites’ – which cover news from all over the country – and ’Hungarian news sites abroad” – which cater to the rather large Hungarian diaspora in the neighbouring countries, focusing on news relevant to them in their country. On these sites, the spread of content risk groups was close to average.
In contrast ’Local news sites’ – which focus mainly on news related to a city or county – had almost twice as much dangerous content, while only every 4 out of ten articles published received a neutral brand safety rank. This could stem from a variety of issues, such as extended coverage of traffic news, leading to a higher number of reports on accidents and deaths, as well as more in-depth coverage on local news stories, which can lead to multiple pieces covering a dramatic event on crime, that might be just a footnote on a national scale.
’News aggregators’ are the final category of news sites, which show an interestingly unique profile. These sites do not create their own content, rather they comb the web for newly published articles and create short 1-2 sentence teasers with links to the original articles. On these sites, the ratio of neutral content is much higher thanks in large part to the brevity of the content. These short synopses have less of a chance to touch on risky themes.