Responsibilities

Media Strategy
Performance Media

Description

Double shot, a speciality coffeeshop, has opened a new venue in one of Budapest’s most popular touristic district, but that wasn’t enough for success, they struggled to make profit. The competition was getting tougher and as the owner reported the capacity utilisation of the shop was only around 35%.

Solution

Instead of launching a simple awareness campaign, all marketing efforts were devoted to maximise positive online reviews – since we knew that according to researches more than 90% of the consumer decisions are resulted by these.

Moreover, reviews are timeless and affects nearly every part of the consumer journey. We did research, staff trainings, a top notch online presence then spent all media budget on ads aiming to get reviews mainly from foreign customers on social platforms then spiced it up with a clever remarketing strategy.