Instead of launching a simple awareness campaign, all marketing efforts were devoted to maximise positive online reviews – since we knew that according to researches more than 90% of the consumer decisions are resulted by these.
Moreover, reviews are timeless and affects nearly every part of the consumer journey. We did research, staff trainings, a top notch online presence then spent all media budget on ads aiming to get reviews mainly from foreign customers on social platforms then spiced it up with a clever remarketing strategy.