The world of programmatic advertising is constantly evolving, and by 2025, it will reach an exciting new chapter. Artificial intelligence, automation, and increasingly sophisticated targeting solutions enable advertisers to deliver more personalized and effective ads to the right users. But what are the new trends we should watch out for in the coming years? Let’s explore the changes and innovations expected in 2025.
1. Hyper-Personalization: The Future of Advertising
One of the most significant trends in programmatic advertising is the creation of hyper-personalized experiences. It is no longer enough for advertisers to tailor ads to users' interests; in 2025, the goal will be to make individual ads even more reflective of users' personal preferences, lifestyles, and behaviours.
AI and automation will help ensure that ads are not just generally appealing but also convey the most relevant message at the right moment. With the growing opportunities for data collection, brands will be able to create content that truly aligns with users’ current needs. However, this must be done in a way that does not make users feel like every move they make is being tracked. Finding the right balance is crucial, as excessive personalization can make ads feel intrusive rather than helpful.
2. Automated Creatives: Personalized Content at Scale
Automated creatives are becoming one of the most important tools in the coming years. Why? Because they allow advertisers to respond quickly and dynamically to user needs. With programmatic advertising, it is possible to generate creatives that adapt based on users' interests and browsing history—whether it's personalized product recommendations or a unique, tailored message.
Of course, the limits of personalization should not be crossed here either. To maintain balance, automated creatives must present relevant content effectively yet discreetly without becoming overly personal.
And yes, some people still believe that their phones secretly listen to them... While this is not a proven fact, many humorous memes and internet jokes have emerged on the topic. A typical example is when someone quietly whispers to their partner about which restaurant they’d like to visit or what they want for Christmas and then waits for a related ad to appear on their phone. Here’s an example:
https://www.youtube.com/shorts/m5VGD-ibh-8.
While such beliefs make for entertaining memes, it is essential that ads genuinely help users without making them feel uncomfortable.
3. Voice Ads: The New Communication Channel
Voice-based ads are set to reach a new level in the 2025 programmatic landscape. As voice searches and interactions gain more prominence, advertisers will have access to an exciting new channel for delivering targeted messages. Smart devices and voice assistants such as Google Assistant, Siri, and Alexa will become even more widespread, allowing programmatic advertisers to leverage this trend for voice-targeted ads.
When used correctly, voice ads can provide a personal and interactive experience while offering users a convenient and seamless way to engage with brands. However, there is still no clear information on when these features will become available in certain local markets.
4. 1st Party Data: The Key to the Future
As third-party data becomes increasingly inaccessible, the role of first-party data is set to grow. Brands must rely on their own data sources to precisely target users and display ads with maximum relevance. The collection and management of data will receive heightened attention, making compliance with data privacy regulations even more critical.
Are you ready for the future of programmatic advertising?
